Before we started PosterBurner, I made a movie.

I thought we were going to sell thousands of copies on the first day.

And I ended up selling 12 DVDs.

(If you missed that story it is here)

The next morning I woke up a little sad and a little embarrassed.

Sort of like this guy:

But I had a mission.

I needed to figure out what went wrong.

Why did we only sell 12 copies?

I knew our movie was good. 

And I had gotten it in front of the right people with a big ad campaign.

I thought I had checked all the boxes.

But selling anything is just plain hard.

There is a lot to overcome.

People don't trust easy.

And trust is the most important part of every transaction.

Over the next two weeks, orders trickled in.

We would sell a few copies of the DVD per day.

And then my phone rang.

I thought it was going to be a customer.

But it was a guy in Boston who owned a bunch of batting cages.

He was one of the first 12 people to buy the DVD. 

And he wanted to fly me out for a visit.

That same day another guy in California sent me an email.  

He had a baseball business and he also wanted to fly me out to talk.

Then the next day my phone rang again.

And this was the call that would change everything and give us the tools to start PosterBurner.

I'll explain in the next post. 

Rick @ PosterBurner